Zhenia Villa
Senior Director, Global Brand Engagement
Professional Overview
Zhenia Villa is a seasoned marketing and brand engagement executive with over 15 years of experience driving global brand strategy and innovation for leading consumer brands. As the Senior Director of Global Brand Engagement at Converse, she is responsible for developing and executing integrated marketing campaigns that elevate the brand's presence and resonance with diverse consumer segments worldwide.
Experience Summary
Current Role
In her current role as Senior Director of Global Brand Engagement at Converse, Zhenia leads a team of brand managers and marketing specialists to create immersive brand experiences that engage and inspire customers. She spearheads the development of strategic partnerships, influencer collaborations, and omnichannel content initiatives that strengthen Converse's positioning as an iconic, youth-focused brand. Under her leadership, the brand has achieved significant increases in social media engagement, digital platform traffic, and customer loyalty across key international markets.
Career Progression
Zhenia has held various leadership positions within Converse's marketing and brand management functions over the past decade. Prior to her current role, she served as the Director of NA Brand Management, where she was instrumental in driving brand revitalization efforts and expanding the company's market share in the North American region. She has also held senior roles in global partner markets, brand communications, and international marketing operations, enabling her to develop a deep understanding of the brand's diverse global footprint and consumer preferences.
Academic Background
Zhenia holds a Bachelor of Arts degree in Marketing from the University of Massachusetts, Boston, where she graduated cum laude. She has also completed executive leadership programs at Harvard Business School and the Kellogg School of Management, further enhancing her strategic decision-making and organizational management capabilities.
Areas of Expertise
- Integrated marketing campaign development and execution
- Global brand strategy and positioning
- Consumer insights and market intelligence
- Digital and social media marketing
- Influencer and partnership collaborations
- Cross-functional team leadership and talent development
Professional Impact
Under Zhenia's leadership, Converse has experienced a significant increase in brand awareness and engagement, particularly among the coveted Gen Z and Millennial consumer segments. She has spearheaded the launch of several award-winning campaigns that have driven measurable improvements in brand affinity, customer loyalty, and revenue growth in key international markets. Zhenia's strategic vision and innovative approach to brand engagement have positioned Converse as a market leader in the rapidly evolving global consumer landscape.
Conclusion
Zhenia Villa is a respected marketing and brand engagement strategist with a proven track record of driving transformative change and delivering measurable results for iconic consumer brands. Her deep industry expertise, creative vision, and collaborative leadership style have been instrumental in elevating Converse's global presence and resonance with diverse consumer segments. As Converse continues to navigate the challenges and opportunities of the ever-changing marketing landscape, Zhenia's strategic insights and innovative mindset will be invaluable in propelling the brand's long-term growth and success.
