Zia Wigder - Chief Content Officer
Professional Overview
Zia Wigder is an experienced content and research leader with a strong track record of driving strategic initiatives and delivering high-impact content across the retail and ecommerce industries. As the Chief Content Officer at EMARKETER, she is responsible for overseeing the creation and distribution of insightful, data-driven thought leadership that helps organizations navigate the evolving digital landscape.
Experience Summary
Current Role
As the Chief Content Officer at EMARKETER, Zia leads a team of talented researchers, writers, and analysts to produce industry-leading reports, forecasts, and analysis. She is responsible for setting the content strategy, managing editorial operations, and ensuring the delivery of actionable insights that empower EMARKETER's global client base. Under her leadership, the content team has consistently maintained EMARKETER's position as a trusted and authoritative source of market intelligence.
Career Progression
Prior to joining EMARKETER, Zia held senior content and research roles at Insider Intelligence, Shoptalk, and Forrester Research. As the Senior Vice President of Content at Insider Intelligence, she was instrumental in driving the company's expansion into new verticals and developing innovative research products. At Shoptalk and Groceryshop, she co-founded and served as the Chief Global Content Officer, establishing these events as leading industry platforms for discovery, education, and networking.
Throughout her career, Zia has demonstrated a deep understanding of the retail and ecommerce sectors, leveraging her expertise to produce cutting-edge analyses and thought-provoking content. Her ability to identify emerging trends and translate complex data into actionable insights has made her a highly sought-after speaker and industry commentator.
Academic Background
Zia holds a Bachelor's degree in Economics from the University of Pennsylvania, where she graduated with distinction.
Areas of Expertise
- Retail and ecommerce industry trends and dynamics
- Digital transformation and omnichannel strategies
- Consumer behavior and market segmentation
- Data-driven content creation and distribution
- Team leadership and editorial operations management
Professional Impact
Zia's thought leadership and industry contributions have been widely recognized. She has been featured in prominent publications, including The Wall Street Journal, Forbes, and The New York Times, sharing her insights on the evolving retail landscape. Additionally, she has been a keynote speaker at numerous industry conferences, where she has captivated audiences with her deep knowledge and forward-thinking perspectives.
Conclusion
With her extensive experience, strategic vision, and exceptional content expertise, Zia Wigder is well-positioned to drive EMARKETER's continued growth and influence as a leading provider of market intelligence and industry insights. Her dedication to delivering high-quality, data-driven content makes her a valuable asset to organizations seeking to navigate the complex and rapidly changing retail and ecommerce ecosystems.
