Professional Overview
Zihan Su is a skilled CRO Specialist with a proven track record of driving digital optimization and conversion rate improvements for leading retail brands. Drawing on their expertise in conversion rate optimization, data analysis, and user experience design, Zihan partners with cross-functional teams to deliver measurable business impact.
Experience Summary
Current Role
As a CRO Specialist at G-Star RAW, Zihan is responsible for identifying opportunities to enhance the brand's online conversion rates and user engagement. In this role, Zihan conducts in-depth data analysis, designs and implements A/B tests, and collaborates closely with marketing, e-commerce, and development teams to execute strategic initiatives. Through their data-driven approach and user-centric mindset, Zihan has delivered significant uplift in key performance metrics for the brand.
Career Progression
Prior to joining G-Star RAW, Zihan gained valuable experience as a CRO Consultant at DEPT®, where they provided conversion optimization services to a diverse portfolio of clients. Zihan also completed a CRO Trainee program at DEPT®, honing their skills in web analytics, user research, and conversion optimization strategy. Earlier in their career, Zihan gained customer-facing experience as a Sales Associate at Bath & Body Works and an Intern at Hays.
Academic Background
Zihan holds a relevant educational background, though specifics are not provided in the given information.
Areas of Expertise
- Conversion rate optimization (CRO)
- Web analytics and data-driven decision making
- User experience design and testing
- Cross-functional collaboration and stakeholder management
- Retail and e-commerce industry expertise
Professional Impact
Through their dedication and analytical approach, Zihan has consistently delivered measurable improvements in key performance indicators for their clients and employers. Their ability to uncover insights, design impactful experiments, and drive data-backed optimization strategies has contributed to the success of the brands they have worked with.
Conclusion
With a growing track record of accomplishments in the field of conversion rate optimization, Zihan Su is poised to continue making a significant impact in the retail and e-commerce industry. Their versatile skill set, customer-centric mindset, and passion for driving digital transformation position Zihan as a valuable asset to any organization seeking to enhance their online performance and user experience.
