Zoe Charles

Influencer Marketing Assistant | Los Angeles, California, United States

Professional Overview

Zoe Charles is an experienced Influencer Marketing Assistant with a proven track record of collaborating with leading entertainment and music industry brands. Her expertise lies in leveraging influencer partnerships to drive brand awareness, engagement, and customer acquisition. As an Influencer Marketing Assistant at FINESSE, Zoe plays a crucial role in developing and executing successful influencer marketing campaigns that deliver tangible results for her clients.

Experience Summary

Current Role

As an Influencer Marketing Assistant at FINESSE, Zoe is responsible for identifying and vetting relevant influencers, negotiating partnership terms, and managing ongoing collaborations. She works closely with the marketing team to align influencer campaigns with broader brand objectives, ensuring consistent messaging and maximum impact. Zoe's ability to analyze campaign performance data and make data-driven recommendations has contributed to the success of her client's influencer marketing initiatives.

Career Progression

Prior to her current role, Zoe gained valuable experience as an Artist Marketing Intern at Roc Nation, where she assisted in the development and execution of marketing strategies for the label's talent roster. She also completed a marketing internship at Top Dawg Entertainment, where she contributed to the promotion of the company's artists and releases.

Academic Background

Zoe holds a Bachelor of Arts degree in Marketing from the University of Southern California, where she graduated with honors. Her academic achievements include Dean's List recognition and involvement in several campus organizations, including the USC Marketing Club.

Areas of Expertise

• Influencer identification and relationship management

• Influencer campaign planning and execution

• Social media marketing and content strategy

• Data analysis and performance reporting

• Project management and cross-functional collaboration

Professional Impact

During her time at FINESSE, Zoe has played a crucial role in securing high-profile influencer partnerships that have driven significant engagement and sales for her clients. She has demonstrated her ability to navigate the complex landscape of influencer marketing, consistently delivering innovative solutions that align with her clients' business objectives.

Conclusion

With her passion for the entertainment industry, strong analytical skills, and proven track record of successful influencer marketing campaigns, Zoe Charles is poised to continue making a meaningful impact in her role as an Influencer Marketing Assistant at FINESSE. Her dedication to staying at the forefront of industry trends and her unwavering commitment to her clients' success make her a valuable asset to the team.