Professional Overview
Zoe Hartsfield is a seasoned professional currently serving as Sr. Manager, Product Evangelism + Video Content Strategy (Youtube) at Slate, leveraging expertise in product evangelism, video content strategy, and influencer marketing to drive industry impact. With a strong focus on the technology and marketing sectors, Zoe brings a unique blend of strategic vision and tactical execution to her roles.
Experience Summary
Current Role
As Sr. Manager, Product Evangelism + Video Content Strategy (Youtube) at Slate, Zoe oversees the development and implementation of product evangelism and video content strategies, fostering engagement and driving brand awareness through Youtube and other channels. Key responsibilities include strategizing content creation, managing cross-functional teams, and analyzing performance metrics to inform future strategies.
Career Progression
Zoe's career trajectory showcases progressive growth from entry-level positions to senior management roles, with notable stops at Apollo.io, Sendspark, Swantide, Spekit, Dooly, and BombBomb. Key achievements include developing and executing influencer marketing campaigns, leading demand generation efforts, and building community engagement programs. These experiences have equipped Zoe with a comprehensive understanding of marketing, sales, and community development.
Areas of Expertise
Zoe's expertise spans several industry-specific skills, including:
- Product Evangelism
- Video Content Strategy
- Influencer Marketing
- Demand Generation
- Community Development
- Sales and Marketing Strategy
Technical competencies include proficiency in marketing automation tools, data analysis software, and content management systems. Zoe also possesses strong leadership and management capabilities, with experience in managing cross-functional teams and mentoring junior staff members.
Professional Impact
Notable projects and initiatives include the development of successful influencer marketing campaigns, leading to significant increases in brand awareness and customer engagement. Industry contributions include thought leadership pieces on marketing and sales strategy, as well as participation in industry conferences and workshops.
Conclusion
Zoe Hartsfield's professional trajectory is marked by consistent growth, innovation, and a passion for driving industry impact through strategic marketing and sales initiatives. Currently focused on product evangelism and video content strategy at Slate, Zoe continues to leverage her expertise to drive engagement and awareness. With a strong value proposition centered around strategic vision, tactical execution, and collaborative leadership, Zoe is poised for continued success in her current and future endeavors.
