Overview
Name: Zoey Hatton
Position: Influencer Marketing Community Manager
Company: Octoly by Skeepers
Location: Jacksonville, Florida, United States
LinkedIn Profile: [Zoey Hatton - LinkedIn](https://www.linkedin.com/in/zoey-hatton-165a37238)
Email Contact: zn@octo.ly
Professional Role
Zoey Hatton currently serves as the Influencer Marketing Community Manager at Octoly by Skeepers, based in Jacksonville, Florida. The company's focus is on facilitating client success and enhancing influencer marketing strategies through user-generated content (UGC) and community engagement.
Key Responsibilities:
Recent Activities and Contributions
Events and Initiatives
1. UGC Event in NYC:
- Skeepers recently hosted their inaugural user-generated content event in New York City, emphasizing the significant role of UGC in modern marketing strategies.
- The event, as highlighted by Dali Jung and Courtney Siegel, provided valuable insights into leveraging influencer marketing to engage Gen Z effectively.
2. Skeepers on the Event Circuit:
- Zoey's team at Skeepers has been active in various high-profile marketing events, including The Lead conference in NYC, where they shared the latest insights and marketing trends.
Company Influence
- Skeepers has been recognized for pioneering engagement strategies in influencer marketing, with companies like Gisou showcasing Skeepers' ability to penetrate the Gen Z market effectively.
Networking and Connections
- Despite having a relatively small network on LinkedIn, Zoey's role and contributions indicate a specialized focus in a niche market, likely fostering direct and high-quality professional relationships.
Additional Information
Past Experience:
- The information provided did not include detailed past professional experiences or other relevant roles outside of her current position at Octoly by Skeepers.
Skills:
- Zoey's role suggests proficiency in
Conclusion
Zoey Hatton’s role as the Influencer Marketing Community Manager places her at the forefront of Skeepers' efforts to enhance their reach through influencer-driven campaigns and community engagement. She is strategically positioned to leverage her skills in client success management to drive marketing initiatives, particularly those aimed at engaging younger demographics through user-generated content. This makes her a valuable contact within the influencer marketing industry, especially for companies looking to expand their reach and impact in this domain.
This report is intended to provide a deep dive into Zoey Hatton’s professional background, focusing on aspects most relevant for understanding her influence and responsibilities within Skeepers.