Zoro Xu

Marketing Director - Sports Category Business Head

Professional Overview

Zoro Xu is a seasoned marketing executive with extensive experience in the sports industry. As the Marketing Director and Sports Category Business Head at Skechers, he spearheads innovative marketing strategies and oversees the brand's sports-focused initiatives, driving significant growth and market impact.

Experience Summary

Current Role
Marketing Director - Sports Category Business Head, Skechers (2020 - Present)

• Responsible for developing and executing comprehensive marketing plans to support the brand's sports product line, including footwear, apparel, and accessories

• Leads a team of marketing professionals to create and implement strategic campaigns that enhance brand awareness, drive sales, and foster strong consumer engagement

• Collaborates closely with the product development team to ensure alignment between marketing initiatives and the brand's sports-focused offerings

• Establishes and maintains relationships with key industry partners, athletes, and influencers to amplify Skechers' presence in the sports marketplace

• Oversees the planning and execution of high-profile sports marketing events, sponsorships, and activations, delivering measurable results

Career Progression
Associate Director of Sports Marketing & Brand Activity, Skechers (2018 - 2020)

• Spearheaded the development and implementation of successful sports marketing campaigns, contributing to a 25% increase in sports-related revenue

• Managed the integration of sports-focused brand messaging across various marketing channels, enhancing the brand's positioning and appeal among athletic consumers

Senior Sports Marketing Manager, Skechers (2017 - 2018)

• Played a key role in strengthening the brand's partnerships with prominent athletes and sports organizations, driving increased visibility and brand equity

Prior to joining Skechers, Zoro held marketing roles at renowned companies such as Nike and Ogilvy, where he gained valuable experience in retail marketing, event coordination, and account management.

Academic Background

Zoro holds a Bachelor of Arts degree in Marketing from the University of Shanghai, where he graduated with distinction.

Areas of Expertise

• Sports marketing strategy and execution

• Brand campaign development and implementation

• Sponsorship and partnership management

• Retail marketing and consumer engagement

• Cross-functional collaboration and team leadership

Professional Impact

• Spearheaded the development and launch of Skechers' highly successful "Go Sport" marketing campaign, resulting in a 20% increase in sports-related product sales

• Orchestrated the brand's partnership with the Shanghai Marathon, which helped to elevate Skechers' visibility and credibility as a leading sports performance brand

• Recognized as a rising star in the industry, Zoro has been invited to speak at several sports marketing conferences, sharing insights and best practices with industry peers

Conclusion

With his exceptional marketing acumen, deep industry knowledge, and proven track record of success, Zoro Xu is poised to continue driving Skechers' sports category growth and solidifying the brand's position as a dominant force in the global sports market.