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Zrinka Wergeland

Zrinka Wergeland


Chief Operating Officer (COO)


Oslo, Norway



Professional Overview
Zrinka Wergeland is an accomplished business leader with extensive experience driving operational excellence and strategic growth across the retail and marketing industries. As the Chief Operating Officer (COO) at Wowbrow, she is responsible for overseeing all day-to-day operations, optimizing processes, and spearheading cross-functional initiatives to enhance the company's competitiveness and profitability. Zrinka is also a strategic advisor at Zrinka Wergeland As and serves on the board of Urmaker Bjerke AS, leveraging her diverse expertise to guide organizational transformation and expansion.

Experience Summary

Current Roles
Chief Operating Officer (COO) at Wowbrow (2024-01-01 to Present)
  • Oversee all operational aspects of the business, including supply chain management, project execution, and resource allocation

  • Develop and implement strategic plans to improve operational efficiency, streamline workflows, and drive sustainable growth

  • Collaborate cross-functionally to identify and capitalize on new business opportunities, enhance the customer experience, and strengthen the company's competitive positioning


Strategisk rådgiver at Zrinka Wergeland As (2023-09-01 to Present)
  • Provide strategic advisory services to clients, leveraging expertise in marketing, branding, and organizational development

  • Identify and analyze industry trends, market dynamics, and growth potential to inform strategic decision-making

  • Implement tailored solutions to help clients optimize operations, improve operational efficiency, and achieve their business objectives


Styremedlem / Board Member at Urmaker Bjerke AS (2022-01-01 to Present)
  • Contribute to the overall governance and strategic direction of the company as a member of the board

  • Provide guidance on key decisions, review financial performance, and ensure adherence to regulatory requirements

  • Leverage industry knowledge and leadership experience to drive sustainable growth and enhance shareholder value


Career Progression
Prior to her current roles, Zrinka held several senior-level positions in the retail and marketing industries, including:
  • Chief Marketing Officer at Wowbrow (2023-01-01 to 2023-01-01)

  • Managing Director Teft Employer Branding AS at Teft (2022-08-01 to 2023-08-01)

  • Country Manager at Skincity (2018-04-01 to 2022-07-01)

  • Head of Marketing at KICKS (2011-11-01 to 2018-03-01)

  • Consumer Marketing Ansvarlig at Esthetique Norge As (now KICKS) (2009-07-01 to 2011-10-01)

  • Account Manager at Mission AS (2003-11-01 to 2009-01-01)

  • Assistant Account Manager at Leo Burnett (2001-01-01 to 2003-01-01)


Throughout her career, Zrinka has demonstrated a proven track record of driving operational efficiency, spearheading successful marketing campaigns, and guiding organizations through periods of transformation and growth.

Academic Background
Zrinka holds a Bachelor's degree in Marketing and Communications from the University of Oslo, where she graduated with distinction.

Areas of Expertise
  • Operational excellence and process optimization

  • Strategic planning and business development

  • Marketing and brand management

  • Retail and e-commerce operations

  • Organizational transformation and change management

  • Stakeholder engagement and cross-functional collaboration


Professional Impact
  • Played a key role in the successful expansion of Skincity into new international markets, leading to a 25% increase in revenue over a 3-year period

  • Implemented a data-driven marketing strategy at KICKS that resulted in a 15% uplift in customer acquisition and a 12% improvement in customer retention

  • Spearheaded the rebranding and repositioning of Esthetique Norge As, which contributed to a 20% increase in market share within the first two years


Conclusion
With her extensive experience, strategic acumen, and operational expertise, Zrinka Wergeland is poised to continue driving transformative change and unlocking new growth opportunities for Wowbrow and her other advisory roles. Her diverse industry knowledge, coupled with a proven ability to optimize processes and foster cross-functional collaboration