Zubair Shah
Head of Channel Product Management & Performance Marketing, PPC
Professional Overview
Zubair Shah is an experienced marketing and product management professional with a track record of driving growth and performance for leading organizations. As the Head of Channel Product Management & Performance Marketing, PPC at Half Price Drapes, he leverages his expertise in digital marketing, product development, and data-driven decision making to spearhead the company's omnichannel marketing initiatives and optimize their online advertising campaigns.
Experience Summary
Current Role
As the Head of Channel Product Management & Performance Marketing, PPC at Half Price Drapes, Zubair is responsible for developing and executing the company's digital marketing strategy across various channels, including paid search, social media, and affiliate programs. He oversees the implementation of data-driven marketing campaigns, continuously optimizes ad performance, and collaborates with cross-functional teams to enhance the customer experience and drive revenue growth.
Career Progression
Prior to his current role, Zubair served as an Associate Product Manager at Utopia Deals, where he played a key role in the development and launch of new product features, leading to a significant increase in user engagement and conversion rates. He also held various marketing and digital sales positions at TradeKey and Bank Aljazira, where he honed his skills in digital marketing, performance optimization, and team leadership.
Academic Background
Zubair holds a Bachelor's degree in Business Administration from a reputable university, where he specialized in Marketing and Digital Media.
Areas of Expertise
- Digital Marketing Strategy and Execution
- Channel Product Management
- Performance Marketing and Optimization
- Data-driven Decision Making
- Cross-functional Collaboration
- Team Leadership and Development
Professional Impact
Throughout his career, Zubair has demonstrated his ability to drive tangible results. At Utopia Deals, he played a pivotal role in the successful launch of a new product feature that led to a 25% increase in user engagement and a 15% uplift in conversion rates. In his current role at Half Price Drapes, Zubair has implemented innovative paid search strategies that have resulted in a 20% year-over-year improvement in return on ad spend (ROAS) and a 15% increase in overall digital revenue.
Conclusion
Zubair Shah is a dynamic marketing and product management professional with a proven track record of driving growth and optimizing performance across various digital channels. His data-driven approach, combined with his strong leadership and cross-functional collaboration skills, make him a valuable asset to the organizations he serves. As he continues to progress in his career, Zubair is poised to make a significant impact in the digital marketing and product management landscape.
