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Aboud Yaqub

Aboud Yaqub

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Founder & Managing Director @ Digital Advantage Digital Strategy Executive
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Education

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Georgetown University

Bachelor of Science in Business Administration, Finance 1994-01-01 - 1998-01-01
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Hinsdale Central High School

, 1990-01-01 - 1994-01-01

Work Experience

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Digital Advantage

Current

Digital Advantage

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iMENA Group

2012-10-01 - 2016-07-01

iMENA Group

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BDBO Advisory

2011-08-01 - 2012-09-01

BDBO Advisory

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Sallie Mae

2007-12-01 - 2011-07-01

Sallie Mae

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Monitor Deloitte

1998-09-01 - 2007-11-01

Monitor Deloitte

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CEB, now Gartner

1997-03-01 - 1997-08-01

CEB, now Gartner

Skills

User Experience (UX) E-Commerce Google Analytics Search Engine Optimization (SEO) Business Strategy Marketing Strategy Web Strategy Market Research Account Management New Business Development Financial Sector E-commerce Hospitality Travel Customer Loyalty Loyalty Marketing Brand Development Management Consulting Competitive Analysis Automotive

Summary

A passionate digital strategy and marketing executive with 15+ years of sales, strategy, marketing, and product management experience. An excellent communicator and presenter with experience advising senior executive teams at top brands, governmental agencies, and startups in the U.S. and the Middle East on issues related to: Startups / Entrepreneurship, UX/CX Strategy & Design, Digital Marketing, and E-commerce. Industries: Education, Retail Financial Services, Retail & E-Commerce, Travel / Hospitality, Healthcare, Pharmaceutical, Medical Device, and Government Sector Concentrations: Marketing Strategy & Execution, Digital Strategy, Digital Transformation, Digital Marketing & E-Commerce Optimization, Market Research & Marketing Analytics, Business Concept Development & Testing, User Experience (UX) and Product Management, Self-Service Adoption and Channel Migration

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