Education
President High School
Senior Certificate, 1981-01-01 - 1985-01-01Work Experience
DNA-Business
Current
DNA-Business
ClearShift
Current
ClearShift
Rework
Current
Rework
iqbusiness
2015-12-01 - 2020-03-01
iqbusiness
DNA Creative
1998-02-01 - 2020-03-01
DNA Creative
Western Cape Government
1999-01-01 - 1999-01-01
Western Cape Government
Brainware E-Commerce
1998-01-01 - 1999-01-01
Brainware E-Commerce
Sanlam
1997-01-01 - 1998-01-01
Sanlam
Fairheads Financial Services
1995-01-01 - 1997-01-01
Fairheads Financial Services
Western Cape Government
1989-01-01 - 1994-01-01
Western Cape Government
Skills
Summary
PLATFORM STRATEGY :: AI FOR FOUNDERS, SOLOPRENEURS & CREATORS I help founders and decision-makers build platforms that actually work — using platforms, marketplaces, and practical AI. No fluff. Just real work, tested in the field. ** Platform & Marketplace Strategy Most platforms fail because they solve the wrong problem, or build too much too soon. I help founders validate early, integrate AI from day one, and launch what actually works. How I help: ✔ Validate fast → Before you spend on dev ✔ Launch lean → Focus only on what matters ✔ Build systems that scale ✔ Use AI as your co-founder Here's what I do differently: I work 1:1 with founders to validate, build, and launch platforms using proven frameworks — not guesswork. ** Who I Work With → Platform & marketplace founders → Solopreneurs, creatives, and lean teams → Product managers & decision-makers at early-stage startups ** Some Results → Cut dev time by 60% for fintech platform using AI-first model → Helped hospitality platform (ClearShift.co.za) reach profitability → Assisted community marketplace in finding product-market fit in 4 months → Supported dozens of solopreneurs through my Rework practice ** My background 15+ years blending Software Engineering, UX, and Service Design. Built platforms for banks, startups, communities — and for myself (ClearShift.co.za - hospitality staffing, DNA-Business dna.co.za - expert services). ** Ready to build smarter? → [Discovery Call] → 15-minute - quick alignment → [Email] me directly → alan@dna.co.za → [Newsletter] Building Smarter → Platform & AI insights - https://www.linkedin.com/newsletters/building-smarter-7322484494349791232/ "The best platforms aren't just built faster — they're built smarter from the start."