Andrew Gerrard

Summary

Key Positions: • Executive Director, C2 Capital - https://www.c2capital.org • General Partner, MIW Ventures - www.miwventures.com • Senior Associate, Venture, Obsolete.com // "Work the Future" • Senior Mentor, AI Forge & Block Dojo - Web3 Global Blockchain Incubator - https://blockdojo.io • Domain Expert, Carbon13 - Venture Builder for the Climate Emergency - https://carbonthirteen.com • Evaluated Consultant, Business Finland - https://expertsearch.businessfinland.fi • Mentor, The House of St. Barnabas "Breaking the cycle of homelessness" - www.hosb.org.uk Tech Business Development, strategic marketing, and investor search & fund-raising services. Providing start-up/scale-up market entry, fund-raising, business development, strategic marketing, and execution activities. Working in digital, online & emerging Hi-Tech sectors, with senior-level BizDev., comms, media & PR experience in the UK and across EMEA & MENA. 20+ years in social & digital media. Wealth of strategic insight and tactical knowledge. Leading Social Business Influencer (Microsoft) - http://www.businessreimagined.org/who-are-the-uks-leading-social-business-influencers/ Created 1st digital marketing for CompuServe/AOL; launched major youth social network; developed marketing, social & comms. strategies for multiple businesses. Senior EMEA marketing roles - Microsoft, Epsilon, DoubleClick/Google. Achievements: • Transformed global MarTech vendor's EMEA marketing, with development of infrastructures, processes & networks; shifted strategy from offline to social & digital media; driving 35% increase in revenues • Built social strategy for large public-sector org., securing multi-stakeholder support, internal education, and developing the social MarComms platform • Created social & digital MarComms plan for a tools company - taking them from a start-up to a company with a story to tell, generating growth in awareness and interest. • Launched a young adult social network from initial planning to "live" in 6 weeks, achieving acquisition targets on budget 25% ahead of schedule. Industry: • Founder member & Director of the IAB • Advisory Board member of Social Media Week • Founder Member of the Social Media Governance Forum • Member of the Social Business Council