Aksinja Berger-Paddock

Summary

About Me: As a former journalist, my curiosity and enthusiasm for language drives me to uncover stories that captivate and resonate. Whether for corporate or non-profit organizations, I have a track record of elevating brands and driving growth. I thrive in dynamic environments, leveraging a blend of creativity, data-driven insights, and cutting-edge technology to craft compelling narratives that connect with audiences. My Professional Experience: 🔹 Marketing & Communications Strategy: Developing and executing integrated global marketing communications strategies and campaigns that meet KPIs and deliver measurable ROI. 🔹 Brand Building: Guiding brand development, fostering brand loyalty, and enhancing market positioning through effective storytelling and engagement. 🔹 Digital Marketing: Messaging and measuring impact through customer journeys using SEO, paid search, social media and e-mail marketing. 🔹 Content Creation & Storytelling: Crafting captivating content, from online articles, newsletters and social media campaigns to videos and marketing materials that build strong connections with target audiences. 🔹 Corporate Communications: Engaging with journalists, generating news coverage and leveraging brand and product awareness through public relations and internal communications. 🔹 Team Leadership: Building and leading high-performing teams that share a commitment to excellence and innovation. 🔹 Event Management & Sponsoring: Leading planning and execution of corporate and client-facing events such as trade shows, industry conferences as well as sponsorships to maximize visibility. Industries: My expertise spans various sectors, including tech, manufacturing, engineering, IT, information/media, and non-profit, giving me a broad perspective ranging from market dynamics and consumer behavior to fundraising and donor engagement. My Soft Skills: - Multi-lingual communicator (English, German, French) - Analytical-conceptual thinker/Strategic planner - Learner mindset - Relationship-builder - Leadership & Organization Achievements: I take pride in my ability to turn ideas into results, driving revenue growth, expanding market reach, and creating memorable brand experiences. Let's Connect: I'm passionate about networking and collaborating with like-minded professionals and environmentalists in Western Switzerland. Let's connect and explore how we can leverage marketing and communications to make meaningful impact in the world.