Education
The University of Manchester
Bachelor of Science, Mathematics and Management 1981-01-01 - 1984-01-01St. Albans Boys Grammar School
, 1974-01-01 - 1981-01-01Work Experience
Alexander Babbage, Inc.
Current
Alexander Babbage, Inc.
The Ride NYC
2014-04-01 - 2022-12-01
The Ride NYC
Red Hot Venture Consulting
1998-02-01 - 2004-05-01
Red Hot Venture Consulting
ServiceCentral Technologies, Inc.
1997-01-01 - 1998-01-01
ServiceCentral Technologies, Inc.
ViewCall America (acquired by AOL)
1995-01-01 - 1997-01-01
ViewCall America (acquired by AOL)
Colorocs
1994-01-01 - 1997-01-01
Colorocs
Iterated Systems (IPO)
1991-01-01 - 1994-01-01
Iterated Systems (IPO)
Microsoft
1988-01-01 - 1991-01-01
Microsoft
Nielsen
1986-01-01 - 1988-01-01
Nielsen
Kellogg Company
1984-01-01 - 1986-01-01
Kellogg Company
Skills
Summary
On my first day of work, my manager said, “I’m going to throw you in the deep end just to see how you do.” I didn’t just swim — I thrived. That’s been the throughline of my career: dive deep, learn fast, lead boldly. I’m endlessly curious, especially when it comes to solving complex problems with data. I’m not interested in simply reacting to the daily noise. I believe in thinking strategically, executing deliberately, evaluating honestly, and improving relentlessly. That’s how I move the needle — for clients, their organizations, and myself. As the CEO and founder of Alexander Babbage, I’ve led the company’s evolution from a boutique market research consultancy into a SaaS and DaaS-driven analytics platform that helps leading REITs, cultural institutions, and retailers understand human behavior in the physical world. Our platforms—like Babbage Spend—help national organizations measure visitors, consumer spend, and psychographic profiles to guide marketing, leasing, and customer strategy. What sets me apart is the ability to see the full picture: from business objectives and consumer behavior to data architecture and financial outcomes. I’m as comfortable in a boardroom as I am digging into a data model. I’ve built long-term client partnerships by delivering clarity, value, and direction. At the end of the day, I’m here to help teams make better decisions—with confidence and impact.