Education
Nottingham Trent University
First Class Hons. BA Social Sciences, Social Sciences -Work Experience
Flock Marketing
Current
Flock Marketing
New Zealand Trade and Enterprise
Current
New Zealand Trade and Enterprise
Virtual Advisory Board (VAB)
Current
Virtual Advisory Board (VAB)
Mixing Board
Current
Mixing Board
HeartLab
2024-02-01 - 2024-09-01
HeartLab
Consello
2023-03-01 - 2023-08-01
Consello
Zippin
2018-07-01 - 2023-02-01
Zippin
Feed Media Group (FMG)
2021-02-01 - 2022-01-01
Feed Media Group (FMG)
Core Ventures Group
2019-01-01 - 2022-01-01
Core Ventures Group
Azlo
2020-04-01 - 2021-03-01
Azlo
Skills
Summary
Deep experience running marketing and branding for tech-driven companies including enterprise SaaS, AI, ambient intelligence, IoT and consumer hardware. Over two decades spent working with startups at all stages from seed, Series A, Series B, Series C and beyond, including publicly traded companies. Marketing strategist, leader and operator. My work increases tangible $ value for companies. Expertise includes brand development and positioning, go-to-market strategies, demand generation, ABM, content marketing, managing web design and development, corporate communications, and public relations. Category expertise: SAAS and consumer technology startups, retail tech, emerging tech, hardware, software. and personal health and wellness brands. Founder, Flock Marketing. Fractional marketing and comms leader - notable companies supported include: Zippin, Feed.fm, Sentry, Fluxx, Habit Inc., Xero and Drop/Fresco. Passionate about entrepreneurship, writing, and a competitive equestrian.