Allison Rak

Summary

I'm a consumer insight & innovation professional who can design and implement unique programs and studies to gain valuable data and insights, and then translate those insights into innovative products and services. I have deep experience in a range of research techniques, including in-person and online. My focus is on qualitative research, including group moderation, IDIs, ethnography and more. I enjoy coming up with innovative ways to gain insights, and love challenging and unusual projects. I also specialize in brainstorming and group facilitation using novel techniques. I'm a skilled writer with extensive experience in writing concepts. I've been fortunate to have worked with top CPG and technology companies, including The Clorox Company, Procter & Gamble, Google, Align Technology, Nestle/Gerber, Hershey's, Pfizer, Colgate-Palmolive, Hills Pet Nutrition, Hewlett-Packard, BabyCenter, and many more. My experience has been rounded out by work with start-ups, non-profits and government. Specialties: Research skills including designing and implementing programs aimed at getting rich consumer insights. Specific expertise in focus group moderation, surveys, IDIs and ethnography. Online research methodologies include bulletin board studies, webcam research, self-guided video research and many more. Brainstorming, ideation and group facilitation. Writing skills include articles, marketing materials, consumer product concepts and press releases. Marketing and coalition-building skills.