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Amber Whisler

Amber Whisler

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Content & Campaign Strategy Leader @ GE HealthCare Experienced Marketing Communications, Digital & Event Leader
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Education

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Rutgers University–New Brunswick

BA, Double Major: Economics & American Studies (Focus on Media) -
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University of Washington

Master of Communication in Digital Media, Digital Communication and Media/Multimedia -

Work Experience

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GE HealthCare

Current

GE HealthCare

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Philips

2010-05-01 - 2020-10-01

Philips

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Genie

2007-11-01 - 2009-09-01

Genie

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Terex Corporation

2006-08-01 - 2007-10-01

Terex Corporation

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Repechage

2003-09-01 - 2006-06-01

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Skills

Integrated Marketing Digital Marketing Social Media Marketing Integrated Campaign Development Digital Strategy Strategic Communications Social Media Marketing Mobile Applications Project Management Mobile Communications SEO Advertising Marketing Strategy Digital Media Creative Direction Marketing Management Email Marketing Graphic Design Online Marketing

Summary

I drive strategic communications for B2B audiences, coach market-based teams on driving engagement throughout the customer decision journey using a wide variety of online & offline channels, as well as deliver on both market and global campaign initiatives. I've worked in communications for 20+ years in a variety of industries (Beauty, Construction, Healthcare) and am passionate about creating cohesive, audience-based campaigns and value-add content to drive tangible results. Technology and digital marketing have always excited me, from learning creative/design skills at the start of my career to more recently diving into modern selling using channels like LinkedIn. Personally, I'm energized by helping people, so healthcare has been a great fit. It's incredibly rewarding to see how our product solutions can directly impact someone's life. From 2010-2020, I was with Philips in a variety of marketing communications and digital marketing roles on both the global and market sides. As such, I've had a number of amazing opportunities: Developing integrated campaigns for major global events like HIMSS and RSNA, launching iPads as a sales enablement tool, introducing the Philips healthcare global Twitter handle, etc. While at Philips, I was primarily a remote (work-from-home) employee, and have really enjoyed being able to collaborate digitally with my global colleagues and see a lot of value in providing this type of flexibility to empower employees. During the pandemic I've certainly had a new appreciation for this flexibility, as I know so many were not as fortunate. Do we have something in common? Looking to collaborate? Let's connect.

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