Anita Gibbings, MBA

Summary

As a Executive Leader, Marketing & Business Transformation, I drive exponential cloud bookings and pipeline growth for technology organizations through strategic Go-to-Market (GTM) execution. My career, spanning top-tier management consulting, entrepreneurial P&L leadership, and diverse executive roles at SAP, underscores my agility and capacity for rapid learning and effective pivoting across complex domains. I consistently deliver by: • Orchestrating integrated demand programs that optimize the entire customer journey, from initial contact to seamless sales transition, ensuring maximum ROI. • Leading strategic transformations and fostering unparalleled cross-functional alignment across marketing, sales, and product teams to achieve cohesive business objectives. • Implementing rigorous operational metrics and KPIs to ensure accountability, identify performance bottlenecks, and drive continuous optimization across the entire go-to-market funnel. My unique value lies in combining strategic vision with hands-on operational excellence, consistently accelerating revenue and organizational efficiency in dynamic, high-growth environments. As a leader, I excel at navigating complex challenges, leveraging my ability to see the complete picture and build bridges through expert stakeholder management and influence. My positive energy, innovative thinking, and talent for uniting teams through extreme change ensure strategic vision translates into impactful, collaborative outcomes. Recognized for my strategic insights and unwavering drive, I've been nominated to SAP’s top talent program multiple years and hold an MBA from a global Top 10 school.