Anna Luo

Summary

I lead Customer Innovation & Marketing under the new mission of Jivox: to accelerate digital commerce by automating and activating commerce media ad campaigns in under 5 minutes. At the heart of it, I’m focused on one thing: helping digital strategy leaders innovate through the smart use of data, AI, and creativity that performs. I’m in the space where commerce media and generative marketing intersect — using real purchase data, context, and generative AI to achieve personalized experiences that actually convert. I thrive on the challenge of making things work at scale — introducing systems that personalize, automate, and adapt without losing the human thread. I believe performance comes from clarity, discipline, and curiosity — the same mindset I bring to endurance athletics, which I train for every day. My athletic journey is a story of setbacks, persistence, and comeback. After a major injury nearly ended my triathlon "career," I fought my way back — qualifying to represent Team USA in the Aquabike division of the Multisport World Championships, at Slovakia and Australia. That experience reminds me daily: consistency, grit, and heart move us forward. Passion: developing tomorrow's leaders today. I’ve mentored rising stars throughout my career — I like to see the world through their eyes and help them find not just their voice, but their impact. There’s nothing more rewarding than seeing them move up in their careers, grow in confidence, and step fully into their potential — in work and in life. Whether it’s launching new capabilities, evolving how teams think about using AI responsibly as a co-pilot or a system of agents, mentoring young professionals, or shaving seconds off a hill climb on the bike, I’m always searching for that next edge — and how to turn it into momentum. SPECIALTIES • SaaS / Enterprise Software brand building, growth marketing, social ABM • AI-powered personalization, generative marketing, and agentic AI for digital marketing • BI / predictive analytics for cloud infrastructure; stream analytics (CEP) • Cyber security