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Annabel Kirwan

Annabel Kirwan

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IT Product Marketing Consultant @ IT Product Marketing Consultant
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Education

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Technological University Dublin

Bachelor's degree, Marketing/Marketing Management, General 1988-10-01 - 1992-05-01
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Technological University Dublin

Bachelor of Applied Science (B.A.Sc.), Marketing Management 1989-01-01 - 1992-01-01

Work Experience

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Annabel Kirwan LLC

Current

Annabel Kirwan LLC

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Seapoint Consulting

Current

Seapoint Consulting

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NTT DATA North America

2014-08-01 - 2019-09-01

NTT DATA North America

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Dell Technologies

2009-07-01 - 2014-08-01

Dell Technologies

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Hewlett Packard Enterprise

2002-08-01 - 2009-05-01

Hewlett Packard Enterprise

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Sonera Zed

2000-12-01 - 2002-02-01

Sonera Zed

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Hewlett Packard Enterprise

1997-12-01 - 2000-12-01

Hewlett Packard Enterprise

Skills

Go-to-market Strategy Product Marketing Product Management Demand Generation Marketing Strategy Strategic Partnerships Start-ups Product Launch Telecommunications Marketing Management Marketing Communications SaaS Strategy Wireless Program Management Management Marketing Project Management Competitive Analysis Strategic Planning

Summary

IT Product Marketing Consultant with extensive experience managing projects and teams remotely in the IT industry in the US and Ireland. Specialties and strengths: 20+ years experience working in various marketing management roles. Marketing communications and program management experience focused on product and services marketing and launch of complex IT services. Driving awareness and demand for IT products and services via various communication channels including social media campaigns, website development, thought leadership, webinars, events, vertical channels, analyst relations, crafting executive presentations and internal sales training including datasheets, battlecards and customer presentations. Balancing a strategic customer-based focus with tactical execution. Managing large budgets, teams and external agencies. Clear and coherent presentation and communication skills to senior management level. Agile Project Management trained. Working remotely as part of global cross-functional teams. Supporting Sales and tracking campaign successes via Salesforce.

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