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Anthony Psacharopoulos

Anthony Psacharopoulos

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SVP, Enterprise Data Sales @ Predactiv SVP, Enterprise Data Sales at Predactiv: DaaS I Big Data I AI/Analytics I Identity I Behavioral Data
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Education

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University of Michigan

MBA, 1996-01-01 - 1998-01-01
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University of Toronto

BA, Commerce, Economics 1985-01-01 - 1990-01-01
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Walt Whitman

, 1981-01-01 - 1985-01-01
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Dulwich College

, 1980-01-01 - 1981-01-01
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Dulwich Prep (DCPS - Dulwich College Preparatory School)

, 1975-01-01 - 1980-01-01

Work Experience

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Predactiv

Current

Predactiv

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ShareThis

2022-12-01 - 2024-04-01

ShareThis

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VideoAmp

2020-01-01 - 2022-09-01

VideoAmp

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Comscore, Inc.

2002-07-01 - 2020-01-01

Comscore, Inc.

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Corporate Value Associates

1998-07-01 - 2002-07-01

Corporate Value Associates

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IRI

1992-12-01 - 1996-08-01

IRI

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Venture Concepts

1991-02-01 - 1992-12-01

Venture Concepts

Skills

Analytics Affiliate Marketing Online Advertising Digital Marketing Web Analytics Strategy Segmentation Advertising Business Planning Leadership Entrepreneurship Financial Services Business Development Marketing Research Customer Insight Competitive Analysis Market Research Digital Strategy Strategic Partnerships Skateboarding

Summary

Results-oriented leader with proven sales, analytics and operational experience across many industries. Effective at building high-performance teams and driving value creation. US and global experience spans Fortune 500 to start-up companies. Highly skilled at client relationship building in support of selling large, enterprise-wide deals. Predactiv provides real time deterministic signals to power solutions across Planning (CRM enrichment and predictive user attributes), Targeting/Activation, and Dynamic Optimization (post ad exposure). If I can be of assistance, please contact me at: 📨 anthony@predactiv.com 🔗 www.predactiv.com

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