Babak Azad

Summary

I am an experienced marketing executive with 20 years of operational experience managing and scaling marketing efforts for direct-to-consumer businesses. I currently focus my time advising 8- and 9-figure direct-to-consumer businesses as they pursue their next tiers of growth, based in large part on my prior experience (more below) as CMO at GoodRx, SVP of Media and Customer Acquisition at Beachbody, and as an advisor to many top-tier DTC brands like AG1, ButcherBox, Fanduel, Kettle & Fire, NOBULL, Noom, StitchFix, and many more. Most recently, I was Chief Marketing Officer at GoodRx, a position I held for 4 years from 2019 to 2023. During that time I helped to scale the marketing team from 20 to 120 professionals, building a fully-fledged marketing organization spanning Consumer Insights, GTM, MarCom, paid media (over $200MM in annual spend), CRO, CRM, and analytics. I also helped the Company during its IPO process in 2020 and as a named officer of the public company until I left in 2023. Prior to GoodRx, I advised numerous senior leaders within 8- and 9-figure direct-to-consumer businesses, on topics such as strategy, vendor selection, hiring, and more. His clients have included Athletic Greens, ButcherBox, NOBULL, Noom, and StitchFix. I also held the role of SVP, Media & Customer Acquisition at Beachbody, where I helped grow the business from $100MM in annual revenues to over $1 billion over the course of my 8 years there. I've completed 2 Ironman triathlons, finished The 508 bicycle race in 43 hours, and biked across the United States when I was in college. I graduated with a B.S. in Mathematics from M.I.T. and received my MBA from Stanford Business School.