Barbara Rybka
Education
IMD
MBA, General Management, Lausanne Switzerland -
Smith College
B.S., Mathematics, Northampton MA -Work Experience
ESW
Current
ESW
Commerce Layer
2020-05-01 - 2024-08-01
Commerce Layer
Hårklinikken
2022-03-01 - 2024-05-01
Hårklinikken
Gucci
2011-01-01 - 2019-01-01
Gucci
Etsy
2009-01-01 - 2010-01-01
Etsy
LimeLife, Inc.
2005-01-01 - 2009-01-01
LimeLife, Inc.
Blue Nile
2004-01-01 - 2004-01-01
Blue Nile
Isobar
2001-01-01 - 2003-01-01
Isobar
American Express
1992-01-01 - 2001-01-01
American Express
Skills
Summary
As a customer-centric and results driven global executive, I have spent my career shaping digital strategy, leading brand and marketing initiatives, and driving transformation within corporations at the national and global levels. This has been achieved at successive executive roles with industry leaders, including Gucci (SVP, Global Digital), Etsy (VP, Marketing), Blue Nile (VP, Marketing), and American Express (Senior Director – International Product Strategy and Development/Card Partnerships), to name a few. Coming from a dual background in marketing and product management & development, I can shape a brand vision and build short and long-term plans that differentiate a company from its competitors and increase its business and revenue performance. Having a passion for leading transformation and innovation, I have always gravitated to entrepreneurial roles – whether in a start-up or a large corporation – where I could make a substantial impact across talent, processes, and technology. I welcome conversation with likeminded professionals via LinkedIn or by email at brybka@gmail.com.
