Barbara Wilson

Summary

Marketing - Proven ability to recognize and capitalize on market trends in emerging and stagnant markets and assume responsibility for strategic planning, annual business plans, pricing, market research, program development, execution and evaluation. Broad experience in all integrated marketing and communications disciplines: brand management, advertising, promotion, media, events, new products and packaging introductions, direct marketing, budgeting, campaign development for broadcast, print, outdoor, point of sale materials, collateral, field sales tools, and building and leveraging strategic partnerships. Proven results in Fortune 10 and entrepreneurial environments, targeting consumers, retailers, external clients and field sales organizations. Specialize in employing a holistic, team-oriented business approach to marketing. Leadership and Team Building - Decisive team leader with extensive experience recruiting, hiring, training, developing and motivating a staff of marketing professionals, advertising/public relations agencies, in-house customer service center and graphics department. Experience cultivating strategic business partnerships with field sales forces and retailers. Cross-functional team leadership in matrix organizations. Communication - Persuasive communicator with well-developed analytical and presentation skills. Track record of producing and executing major presentations for communications, strategy and sales meetings targeting a broad range of senior executives, external clients and field sales people. Specialties: Traditional brand marketing and regional/field marketing. Broad consumer marketing and marketing management experience in corporate and advertising agency environments. Creative problem-solver with results developing teams, driving growth, impacting culture and exceeding goals. Experience in all marketing disciplines, inlcuding web, e-communications and alternative marketing.