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Beth Walls

Beth Walls

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SVP, Head of Custom Solutions @ MarketCast SVP, Head of Custom Solutions
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Education

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UC Irvine

MBA, Marketing 2002-09-01 - 2004-06-01
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University of California, Irvine - The Paul Merage School of Business

MBA, Marketing 2002-01-01 - 2004-01-01
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Rhodes College

BA, Economics, Int'l Studies 1994-08-01 - 1997-04-01

Work Experience

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MarketCast

Current

MarketCast

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Hall & Partners

2006-03-01 - 2022-01-01

Hall & Partners

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LRW: Now Material

2004-08-01 - 2006-03-01

LRW: Now Material

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GeoLogistics

2003-06-01 - 2003-09-01

GeoLogistics

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Capital Group

1998-09-01 - 2001-09-01

Capital Group

Skills

Data Analysis Market Research Marketing Strategy Segmentation SPSS Strategic Brand Positioning Marketing Communications Advertising Research Digital Marketing Analytics Questionnaire Design Strategy Brand Management Advertising Marketing Research Focus Groups Customer Insight Team Leadership Business Development Marketing strategy

Summary

MBA Consumer Insights professional leading diverse teams and supporting world class brands by creating powerful, culturally relevant brand strategies from data based insights.

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