Bethany Willis
Education
Santa Clara University
MBA, -
Western Washington University
, -Work Experience
Brightcove
2020-12-01 - 2023-05-01
Brightcove
VIAVI Solutions
2019-08-01 - 2020-12-01
VIAVI Solutions
Cisco
2002-01-01 - 2019-08-01
Cisco
Keysight Technologies
2018-02-01 - 2019-02-01
Keysight Technologies
Resource/Ammirati, An IBM Company
2010-06-01 - 2011-03-01
Resource/Ammirati, An IBM Company
StreetSmart
2011-01-01 - 2011-01-01
StreetSmart
Coremetrics
2007-11-01 - 2008-08-01
Coremetrics
Plantronics
2007-01-01 - 2007-01-01
Plantronics
Sun Microsystems
2004-01-01 - 2005-01-01
Sun Microsystems
Please unfollow
1998-01-01 - 2005-01-01
Please unfollow
Skills
Summary
Enablement - Over 10 years ensuring direct sellers and channel partners have the most useful sales tools, processes, and training to drive business success. - Example activities: sales tools, presentations, playbooks, and programs; competitive guides; sales onboarding and jump start programs; setting up and managing learning management systems; sales methodology and CRM training programs; sales meetings and annual kick offs; target initiative symposiums; sales incentive programs; and communications. - Companies: Brightcove, VIAVI Solutions, Keysight Technologies, Cisco, Apple Communications - Over 10 years researching, designing, and implementing communications strategies and plans to ensure rapid adoption of new programs, strategies, and business practices. - Example activities: executive communications; communications and change management strategy development and implementation; sales and channel partner newsletters, webinars, and portals. - Companies: Brightcove, VIAVI Solutions, Cisco, Netscape, Apple Marketing - Over 10 years developing and managing marketing programs, materials, and communications to engage and educate B2B customers. - Example activities: product/services launches; brand strategy and management; trade show strategy and execution; lifestyle photography program management; brand strategy and management; website development. - Companies: Cisco, Aspect, Sun Microsystems, Palm, Netscape, Apple
