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Bethany Willis

Bethany Willis

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@ Enablement, Communications, and Marketing
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Education

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Santa Clara University

MBA, -
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Western Washington University

, -

Work Experience

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Brightcove

2020-12-01 - 2023-05-01

Brightcove

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VIAVI Solutions

2019-08-01 - 2020-12-01

VIAVI Solutions

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Cisco

2002-01-01 - 2019-08-01

Cisco

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Keysight Technologies

2018-02-01 - 2019-02-01

Keysight Technologies

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Resource/Ammirati, An IBM Company

2010-06-01 - 2011-03-01

Resource/Ammirati, An IBM Company

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StreetSmart

2011-01-01 - 2011-01-01

StreetSmart

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Coremetrics

2007-11-01 - 2008-08-01

Coremetrics

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Plantronics

2007-01-01 - 2007-01-01

Plantronics

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Sun Microsystems

2004-01-01 - 2005-01-01

Sun Microsystems

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Please unfollow

1998-01-01 - 2005-01-01

Please unfollow

Skills

Lead Generation Go-to-market Strategy Strategy Marketing Communications Marketing Marketing Management Demand Generation Multi-channel Marketing Program Management Leadership Product Launch Email Marketing Sales Management Sales Strategic Partnerships Management

Summary

Enablement - Over 10 years ensuring direct sellers and channel partners have the most useful sales tools, processes, and training to drive business success. - Example activities: sales tools, presentations, playbooks, and programs; competitive guides; sales onboarding and jump start programs; setting up and managing learning management systems; sales methodology and CRM training programs; sales meetings and annual kick offs; target initiative symposiums; sales incentive programs; and communications. - Companies: Brightcove, VIAVI Solutions, Keysight Technologies, Cisco, Apple Communications - Over 10 years researching, designing, and implementing communications strategies and plans to ensure rapid adoption of new programs, strategies, and business practices. - Example activities: executive communications; communications and change management strategy development and implementation; sales and channel partner newsletters, webinars, and portals. - Companies: Brightcove, VIAVI Solutions, Cisco, Netscape, Apple Marketing - Over 10 years developing and managing marketing programs, materials, and communications to engage and educate B2B customers. - Example activities: product/services launches; brand strategy and management; trade show strategy and execution; lifestyle photography program management; brand strategy and management; website development. - Companies: Cisco, Aspect, Sun Microsystems, Palm, Netscape, Apple

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