Beth FitzGIbbon
Education
University of Tennessee, Knoxville
MS, Curriculum and Instruction 1993-01-01 - 1995-01-01
University of Tennessee, Knoxville
BA, English Literature 1989-01-01 - 1993-01-01Work Experience
Current
Evil Geniuses
2021-01-01 - 2021-03-01
Evil Geniuses
The Pokémon Company International
2018-07-01 - 2021-01-01
The Pokémon Company International
Microsoft
2010-05-01 - 2018-07-01
Microsoft
T-Mobile
2008-09-01 - 2010-05-01
T-Mobile
Zumobi
2007-07-01 - 2008-08-01
Zumobi
Microsoft
2006-09-01 - 2007-07-01
Microsoft
Linden Research
2005-10-01 - 2006-09-01
Linden Research
Microsoft
1998-09-01 - 2005-09-01
Microsoft
Skills
Summary
Having broken ground in the community and influencer marketing arena in early 2000, I've spent the last 20 years honing my skills in conversational marketing. Mainly focused on consumer technology, gaming and entertainment, I've managed influencer, community and social media programs for products including Pocket PC, Windows Mobile SmartPhone, Windows Phone, Linden Labs' Second Life, T-Mobile's developer network, and Zumobi's Ad Network. In addition from 2013-2018 I was the Director of Social Media within Microsoft's Windows and Devices Integrated Marketing group which included the Xbox, Surface, Windows, Minecraft, Edge and Microsoft HoloLens businesses. After spending two years hanging with Pikachu as the Director of Social Media and Community Engagement at The Pokémon Company International, I transitioned to the role of Business Manager/Chief of Staff for our CMO. Currently retired and enjoy being Chief Maker for my crafting biz: Glitter Sparkle Pop! Specialties: Social Media Strategies • Social ROI and Analytics • Strategic Planning • Community Management • Digital Strategy • Breakthrough Socially Driven Digital Marketing Programs
