Education
Columbia University
MBA, Finance and Marketing 1994-01-01 - 1995-08-01University of Florida
BS, Accounting 1987-01-01 - 1991-01-01Work Experience
Channel Factory
Current
Channel Factory
Beeswax (Acquired by Comcast)
2020-01-01 - 2023-06-01
Beeswax (Acquired by Comcast)
MadNetwork
2018-08-01 - 2023-06-01
MadNetwork
Zive, Inc.
2016-12-01 - 2022-12-01
Zive, Inc.
WeWork
2018-10-01 - 2020-01-01
WeWork
Pypestream
2018-06-01 - 2019-05-01
Pypestream
Viant Technology
2007-01-01 - 2018-09-01
Viant Technology
Technorati
2009-12-01 - 2011-05-01
Technorati
Monster
2006-01-01 - 2007-01-01
Monster
Salesforce
2004-01-01 - 2005-01-01
Salesforce
Skills
Summary
Bill is currently the Global GM for Channel Factory, a global technology and data platform that utilizes AI and proven best practices to place video ads across social platforms. Most recently Bill served as CRO of Beeswax, where he guided them to record growth and profitability leading to an acquisition by Freewheel, a Comcast company. Post-acquisition, he was responsible for setting the overall strategic vision to support growth and increased market share across Freewheel’s demand side. Over the past two decades, Bill has developed an unprecedented understanding of ad tech, holding a variety of leadership positions within sales, customer success, marketing, business development and general management. These roles included running and advising numerous companies through hyper-growth and ultimately successful exits in both the private and public markets. Bill has also established himself as a thought leader in the Ad Tech and SaaS space, advising numerous startups on sales and growth strategies. Bill holds an Accounting degree from the University of Florida and an MBA in Finance from Columbia University Business School. Specialties: general management, sales leadership, dealmaking, business development, corporate development, marketing cloud, mobile, data, SaaS, Martech, Adtech, AI, Blockchain, machine learning, chatbots, sales acceleration, CRO leadership, product positioning, Social, YouTube, OTT, TV, CTV, PaaS, and data integration.