Education
Stanford University
Ph.D., Focus: psychology of user experience, especially persuasion & behavior change 1993-01-01 - 1997-01-01Work Experience
Stanford University
Current
Stanford University
Self.
Current
Self.
Tiny Habits
Current
Tiny Habits
Behavior Design Boot Camp
Current
Behavior Design Boot Camp
BJ Fogg, LLC
Current
BJ Fogg, LLC
Casio America, Inc.
1999-03-01 - 2002-04-01
Casio America, Inc.
VentureNova, LLC
2000-03-01 - 2001-10-01
VentureNova, LLC
Skills
Summary
I split my time between Stanford University and industry. At Stanford I teach and run a research lab. In industry I teach innovators about human behavior so they can create effective solutions. I call my current work "Fogg Behavior Design." It's a set of models and methods I have created over the last 15 years. I explain more in my new book: https://www.tinyhabits.com/book My earlier work focused on "persuasive technology." However, today I research and teach about how human behavior works more generally. Yes, technology is part of my expertise, but it's a sidelight these days, not the main focus. See bjfogg.com for more about me.