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BJ Fogg, PhD

BJ Fogg, PhD

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Researcher & Teacher @ Stanford University Adjunct Professor at Stanford | Author of Tiny Habits (a New York Times Bestseller)
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Education

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Stanford University

Ph.D., Focus: psychology of user experience, especially persuasion & behavior change 1993-01-01 - 1997-01-01

Work Experience

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Stanford University

Current

Stanford University

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Self.

Current

Self.

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Tiny Habits

Current

Tiny Habits

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Behavior Design Boot Camp

Current

Behavior Design Boot Camp

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BJ Fogg, LLC

Current

BJ Fogg, LLC

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Casio America, Inc.

1999-03-01 - 2002-04-01

Casio America, Inc.

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VentureNova, LLC

2000-03-01 - 2001-10-01

VentureNova, LLC

Skills

Behavioural Change Public Speaking Entrepreneurship Start-ups Persuasion Mobile Devices Social Media Research User Experience Leadership Management Product Management Project Management Interaction Design Strategy Marketing Analysis Teaching Human Computer Interaction Business Development

Summary

I split my time between Stanford University and industry. At Stanford I teach and run a research lab. In industry I teach innovators about human behavior so they can create effective solutions. I call my current work "Fogg Behavior Design." It's a set of models and methods I have created over the last 15 years. I explain more in my new book: https://www.tinyhabits.com/book My earlier work focused on "persuasive technology." However, today I research and teach about how human behavior works more generally. Yes, technology is part of my expertise, but it's a sidelight these days, not the main focus. See bjfogg.com for more about me.

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