Education
Harvard Business School
MBA, Entrepreneurship/Entrepreneurial Studies 1998-01-01 - 2000-01-01Brigham Young University
BA with University Honors, (German, Philosophy, Business) 1989-01-01 - 1994-01-01The University of Texas at Austin
, Electrical and Electronics Engineering 1986-01-01 - 1987-01-01Stillwater High School
High School Diploma, Mathematics and Computer Science 1982-01-01 - 1986-01-01Work Experience
Winning by Design
Current
Winning by Design
Forrester
Current
Forrester
Mercato Partners
Current
Mercato Partners
Pledge
Current
Pledge
Formative Ventures
Current
Formative Ventures
Brigham Young University Marriott School of Business
Current
Brigham Young University Marriott School of Business
Status (acquired by ClientSuccess)
2021-01-01 - 2023-10-01
Status (acquired by ClientSuccess)
NeuroID, a part of Experian
2020-01-01 - 2022-01-01
NeuroID, a part of Experian
InsideSales.com
2014-01-01 - 2021-01-01
InsideSales.com
ZenPrint
2013-01-01 - 2014-01-01
ZenPrint
Skills
Summary
I am a go-to-market focused technology board member with over 20 years of experience leading SaaS companies. I have led product, marketing, sales, and customer success, and twice I have run companies as CEO. Along the way I have served formally on 4 boards of directors (including one public company), 4 advisory boards and 3 non-profit boards. As part of these roles, I have helped to: * Sell 5 companies (to Oracle, Amazon, Aurea, Maritz, and NonProfitEZ) * Secure over $70M in equity financing (series Seed, A, B, C) * Acquire and integrate 5 companies * Manage small and large quotas (up to $300M) * Launch dozens of products * Get two products to profitability on a pure PLG / self-serve basis * Grow multiple companies at 50%+ growth rates * Restructure / downsize multiple companies * Hire hundreds of people * Create $100s of millions in shareholder value I am now 100% focused on teaching, writing, investing and advising. As the Executive Chairman of Winning by Design, I work with leadership teams to optimize go-to-market strategies, product development, and customer success. As a board member at Forrester (NASDAQ: FORR), I focus on product development and corporate strategy. As a professor at BYU's Marriott School of Business I teach Product-led Growth, B2B Sales & Marketing, and Career Strategy. I recently completed a manuscript for my first book on Product-led Growth, which is due for publication with Stanford University Press in 2025. I am proud to serve as a formal advisor to Mercato Partners and Pledge, and an informal advisor to other entrepreneurs and business leaders changing the world. My mission is to empower the next generation of software leaders and entrepreneurs to create value for their customers and for society.