Brad Prescott

Summary

Respected professional with 30 years of professional experience. Proven expertise in all aspects of digital marketing, new customer and client acquisition, "white hat" organic search engine optimization and web publishing, and general management. Digital Marketing - I have 25 years of digital marketing experience, the past 22 of which have been spent running my own digital marketing firm focused on web publishing, in which time I have owned and operated over 50 web properties. I have expertise in, or working knowledge of, nearly all aspects of digital marketing, including top-level strategy, customer acquisition, organic search engine optimization, email marketing, paid search, social media, ad creative, site and traffic conversion, monetization, and ad campaign management. I manage a small team of contractors - designers, developers, writers, editors, and PR reps. I have worked extensively on a performance basis (CPA, CPL, CPC), so my edges are sharp when applying concepts such as the cost of customer acquisition, the lifetime value of a customer, and brand positioning and awareness. New Customer and Client Acquisition - For the past 25 years, a large percentage of my time has been spent identifying and contacting decision makers, crafting business development pitches, and nurturing relationships. “White Hat" Organic Search Engine Optimization and Web Publishing - I am highly adept at developing “best in class” web content, building creative “link bait” inbound-link development campaigns, and analyzing, optimizing, and monetizing web traffic via performance-based online marketing (CPL, CPA, CPC) campaigns. General Management - I am an experienced general manager having full P&L responsibility for web publishing teams consisting of editors, writers, social media managers, PR reps, developers, and designers. I am versed in all aspects of web-site acquisitions including sourcing, solicitation, valuation, negotiation, and conversion/integration. I also have diverse experience having worked for and with large, multinational corporations, VC-funded startups, as well as my own boot-strapped ventures. Focused experience in the following direct marketing verticals: Post-secondary Education Home Improvement Services Wine Senior Care Insurance (Auto/Health) Weight Loss Financial Services