Education
University of Virginia Darden School of Business
Master of Science - MS, Business Analytics -UVA McIntire School of Commerce
Master of Science - MS, Business Analytics -Connecticut College
BA, Theater -Work Experience
Brett Feinstein Consulting
Current
Brett Feinstein Consulting
Shenandoah Valley Electric Cooperative
2020-11-01 - 2022-02-01
Shenandoah Valley Electric Cooperative
Pound, Feinstein & Associates
1997-03-01 - 2018-12-01
Pound, Feinstein & Associates
The George Washington University
2002-01-01 - 2003-01-01
The George Washington University
Skills
Summary
Marketing and advertising leader who designs analytics-driven cross-channel campaigns to persuade and activate target audiences. Led cross-channel advertising campaigns, including directing market research programs, developing advertising creative, and managing media placement. Used analytics to strengthen brand image and improve customer satisfaction, while improving efficiency and reducing costs. Experienced in analyzing, translating, and visualizing data across enterprise disciplines, as well as designing marketing strategies and KPIs, messaging and creative in the energy, healthcare, gaming, political and telecom sectors. Experience includes: --Business Analytics & Data Translation --Quantitative & Qualitative Research Management --Strategic & Tactical Communications Planning --Copywriting & Creative Direction --Media Planning & Placement --Video and Audio Direction and Production --Crisis Communications --Speech & Media Training