Brian Roufa

Summary

High performing executive with demonstrated track record spanning operations, product, services, marketing and sales. Deep and broad experience across key primary business functions, from business and product strategy, to operational excellence, strategic partnerships and business development, marketing strategy and execution, enterprise sales and revenue generation. Significant domain expertise in Solar and Renewable Energy, Business Networks, Supply Chain, Consumer Goods, Retail and FinTech. Excellent communicator. Strong grasp of both details and strategic considerations, with a focus on execution and driving growth. SELECT HIGHLIGHTS: -Generated 10x increase in average enterprise customer ARR, closed multi-million dollar contracts by relaunching and repositioning enterprise solution. -Built several strategic partnerships with organizations such as Salesforce, Bloomberg, Thomson Reuters, and American Express - delivering up to 250% increase in annual revenue and 2x acceleration of revenue. -Developed and scaled several global business networks - from B2B ecommerce (Ariba) to FinTech trade communications (Traiana) to Supply Chain transparency (ICIX) - connecting 10’s of thousands of companies and processing millions of communications. -Drove various transformative initiatives across product, sales, and service - generating 200-300% increase in revenue while delivering up to 50% reduction in costs. -Implemented marketing strategies to launch new offerings, pivot product strategy, accelerate go-to-market, scale global networks, and significantly grow sales and market share.