Brian Mikalis

GM, Advertising & Brand Solutions @ VSCO® Leading Ads at VSCO | Partnering with Advertisers, Agencies, DSPs, SSPs & Tech Platforms to Reach Gen Z Creators

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Education

UC Santa Barbara

Bachelor, Economics - Accounting Emphasis 1993-01-01 - 1997-01-01

Saint Mary's College of California

MBA, 2004-10-01 - 2006-04-01

University of California, Berkeley, Haas School of Business

Certificate - ExecEd - Artificial Intelligence: Business Strategies and Applications, 2023-10-01 - 2023-12-01

Cornell University

Certificate - eCornell - Commerical Real Estate, 2018-01-01 - 2018-01-01

Work Experience

VSCO®

Current

VSCO®

Innovian Ventures

Current

Innovian Ventures

NextGen Venture Partners

Current

NextGen Venture Partners

RingWave Media

2023-10-01 - 2025-05-01

RingWave Media

ArtsAI

2018-03-01 - 2023-09-01

ArtsAI

MediaAlpha

2020-03-01 - 2022-07-01

MediaAlpha

Firefly

2019-05-01 - 2020-01-01

Firefly

Pandora

2009-02-01 - 2018-03-01

Pandora

AdReady

2007-07-01 - 2009-01-01

AdReady

AOL

1998-12-01 - 2007-07-01

AOL

Skills

Coaching & Mentoring Sales Metrics Sales Strategy Sales Leadership Strategic Thinking Artificial Intelligence (AI) Contact Centers Pay Per Call Online Advertising Mobile Advertising Strategic Planning Radio Advertising Business Analysis Yield Management Advertising Digital Media Behavioral Targeting Consultative Selling Strategic Partnerships Advertising Sales

Summary

Proven Sales Leader with 20+ years of experience in digital media and technology, now leading Advertising & Brand Solutions at VSCO. I specialize in building and scaling revenue strategies across programmatic, direct sales, and ad tech partnerships. At VSCO, I’m focused on launching a new advertising business from the ground up—developing programmatic and direct sales channels that connect brands with one of the most culturally influential audiences online: 80 million monthly users and over 300 million registered creators, trendsetters, and tastemakers. My background spans startups, mid-sized firms, and large organizations, with a track record of delivering sustainable growth through smart team-building, sales infrastructure, and go-to-market execution. Highlights: * Launched and scaled multiple sales teams from scratch – Proven ability to build high-performing teams that close revenue quickly across tech and media sectors. * Deep expertise in digital monetization – From AI-enhanced sales workflows to programmatic strategy and scalable direct response solutions. * Strategic planning and execution – Built and led revenue strategies that generated over $1B in revenue at Pandora and MediaAlpha.

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