Brinton Baker

Summary

I love technology. After starting my career as an award-winning software engineer, I am fortunate to have led product marketing transformation at preeminent tech innovators Oracle and Apple as well as at other market leaders and start-ups throughout my career. From creating entire marketing infrastructures to being a catalyst to global market and revenue growth with focused integrated product marketing strategies, I have made a profound impact on the companies I’ve worked for. ►► brinton.baker@gmail.com◄◄” While I love technology, I am passionate about data. Data is the glue that binds information technology together. The focus of my career has been mastering the manipulation of data (e.g. storage, management, communication, positioning, monitoring and analysis) to discern actionable insights that inform about data security and performance. THINK DIFFERENTLY I have made my mark as a product champion with my innovative take on product marketing and product development. Think differently is a phrase I proudly embrace. It is my natural creative outlook that led me to make a measurable impact on new product introductions, product development and cash flow. My creativity flows from a data-driven, analytic approach to problem solving. Instead of being constrained by assumptions, I start with the data and let innovation come through the analysis. PUZZLES = CHALLENGES With a natural propensity for solving puzzles of all sorts, you can imagine that I see challenges as puzzles. When others see an impossible challenge, I puzzle through it looking at the broader possibilities. In turn, I get amazing results. ► My team and I delivered 700% revenue growth over six years taking a start-up from obscurity to recognition as a market leader on a small budget. ► As the ERP sector was experiencing a 39% decline, I was able to expand net sales 100% in that sector. ► I drove the development of three new entry point products with Oracle expanding the division 68%. SUSTAINABLE ADVANTAGE Product marketing requires the harnessing of multiple variables to identify a strategy that will give the company a sustainable advantage. This intellectual exercise energizes me. In turn, I harness that momentum to guide my teams to create strategies that help companies achieve sustainable dominance in the market. Reach out to chat about how I can help you achieve a sustainable advantage in your market.