Education
UNC Kenan-Flagler Business School
MBA, Marketing, Technology, Entrepreneurship 2001-01-01 - 2003-01-01Bucknell University
BA, International Relations 1990-08-01 - 1994-05-01Work Experience
DemographicsPro
Current
DemographicsPro
Cognitect
2015-11-01 - 2016-11-01
Cognitect
SAS
2011-06-01 - 2015-11-01
SAS
Blue Cross NC
2003-09-01 - 2011-06-01
Blue Cross NC
Art.com
2002-06-01 - 2002-08-01
Art.com
McCann Worldgroup
2000-04-01 - 2001-05-01
McCann Worldgroup
Spectra Marketing
1998-11-01 - 2000-04-01
Spectra Marketing
Festival Marketing
1995-03-01 - 1998-10-01
Festival Marketing
Skills
Summary
I'm a marketing executive with over twenty years of experience in SaaS, software, analytics, and healthcare. My background combines deep industry knowledge with experience guiding marketing strategy, campaigns, and product launches. I currently lead marketing at Demographics Pro, which powers top influencer marketing platforms, content marketers, analytics providers, and agencies with social media audience demographics data integrated via API or dashboard. We deliver detailed, accurate analysis for a variety of social media entities and inputs. Understand key demographic and psychographic information to create, place and promote content that will resonate with your target Audience. With a deep understanding of your audience’s interests, you’ll know how to speak their language. In my spare time, my passion is helping get #morekidsonbikes through North Carolina Interscholastic Cycling League and HammerCross Cycling Club - a youth-focused cyclocross (CX) and mountain bike (MTB) program. Social Media Audience Demographics | Social Media Analytics | Influencer Marketing | Audience Analysis | Influencer Identification | Social Media Marketing | Influencer Marketing Platform | Marketing Platform | Marketing Agency | Marketing Strategy | Market Analysis | Account-Based Marketing | Multi-Channel Marketing | Social Media | Cross-Functional Team Leadership | Product Launch | Sales Promotion | Sales Strategy | ABM | Targeting | Segmentation | Pricing Strategy | Cycling | Cyclocross | Mountain Biking | #morekidsonbikes