Education
University of California, Berkeley
BS, Mechanical Engineering 1974-01-01 - 1978-01-01Los Altos High School
High School, 1970-01-01 - 1974-01-01Work Experience
VAIS + ASSOCIATES
Current
VAIS + ASSOCIATES
Bailiwick Wines
2009-08-01 - 2018-01-01
Bailiwick Wines
Asterop
2006-05-01 - 2008-11-01
Asterop
Siterra
2005-03-01 - 2006-02-01
Siterra
VAIS + ASSOCIATES
2002-12-01 - 2005-03-01
VAIS + ASSOCIATES
Vectiv Corporation
2000-05-01 - 2002-11-01
Vectiv Corporation
Digital Foundry, Inc.
1999-02-01 - 2000-05-01
Digital Foundry, Inc.
VAIS + ASSOCIATES
1993-10-01 - 1999-02-01
VAIS + ASSOCIATES
Pacific Gas and Electric Company
1978-06-01 - 1993-06-01
Pacific Gas and Electric Company
Skills
Summary
My passion is creating and building products and companies. I’m happiest when I’m hunting for solutions to complex problems. Building a great team of smart people to join me is the part I like best. My management style is collaborative, personal, detail-oriented, and respectful. People enjoy working with and for me. My temperament defuses most crises; my humor lightens most days. I’ve worked in senior roles now in three disparate industries – enterprise software, power generation, and the latest, fine wine. I’m a curious guy, and the challenge of stepping inside a new vertical, learning everything about it, applying everything I know, and managing towards a successful outcome invigorates me. With a Berkeley engineering degree and comprehensive practice in the discipline, I think like an engineer. Take a problem, define it, evaluate solutions, pick one and go – prototype, test, adjust, repeat if necessary, then launch. In consulting with Fortune 500 businesses and creating products, I talk with customers as much as possible - engage them, listen to their problems, and get out in front with a vision and a solution. Make that solution easy to use, help customers to embrace it, fix it fast if it breaks, and your customers will help sell it with their endorsements. With experience now building a consumer brand, I found you need a really good story behind your product, and authenticity in telling it. Find the key thing consumers can love about your product, and talk about it clearly, passionately, and frequently. Engage your consumers through your sales channels with creative marketing that resonates with their aspirations. Specialties: Winemaking, Wine, Wineries, Operations, Product Management, Product Development, Software Design, Product Marketing, Location-based services, Geographic Information Systems (GIS), geospatial, Retail Site Selection, On-demand, SaaS, fuel cells, fuel cell, geothermal, energy conversion, solar, photovoltaic