Burkhard Henn

Chief Marketing Officer @ Raisin Chief Marketing Officer, Fintech

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Education

The University of Göttingen

PhD, Economics 1994-01-01 - 1999-01-01

Work Experience

Raisin

Current

Raisin

Self-Employed

2017-05-01 - 2018-12-01

Self-Employed

elaboratum GmbH

2017-05-01 - 2018-11-01

elaboratum GmbH

Verivox GmbH

2014-12-01 - 2017-04-01

Verivox GmbH

AutoScout24

2010-05-01 - 2014-11-01

AutoScout24

ricardo Austria

2009-02-01 - 2010-04-01

ricardo Austria

eBay

2003-09-01 - 2009-01-01

eBay

J. Walter Thompson Worldwide

2001-11-01 - 2003-08-01

J. Walter Thompson Worldwide

Digitas Pixelpark

1999-07-01 - 2001-10-01

Digitas Pixelpark

AIS

1996-09-01 - 1999-06-01

AIS

Skills

Affiliate Marketing E-commerce SEM Web Analytics Digital Strategy Online Advertising Mobile Marketing PPC Digital Marketing SEO Conversion Optimization Marketing Online Marketing Google Adwords Analytics Mobile Advertising Web Marketing Google Analytics Search Advertising Internet Strategy

Summary

Chief Marketing Officer / CMO and General Manager with strong background in scaling digital business internationally and in building platform brands. 20+ years professional experience, leading teams of 50+ people with budget responsibilities up to €100m. Focus on business performance and growth. Both optimizing short-term KPIs and also long-term by building strong brands as a foundation for future success and scalability. Experience with different B2C- and B2B business models, both in CEO and CMO roles.

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