Carla Fitzgerald

Summary

As a B2B marketing expert, I love making complex technology easy to understand and compelling to buy, invest in, cover, and endorse. For the past 30 years, I've helped Tech companies of all stages and sizes achieve their revenue and growth goals, including public and private; startup and global; software, hardware and in the cloud; selling to Enterprise, SMB, Government, and Prosumer markets. I'm a master of positioning, messaging, and thought leadership, helping CEOs crystalize their visions, align the troops behind it, and aggressively conquer the target market. I build efficient, measurable, high-quality lead gen programs, using digital, content, event, and account-based marketing tactics to target and engage the right audiences with the right message. My work is award-winning, including "2018 Female Executive of the Year" from the American Business Association, and my approach is bold, creative, strategic, and results-driven. Colleagues say my energy is contagious, my communication skills superb, and I’m a natural mentor/coach who builds high performing teams and high trust relationships. MARKETING EXPERTISE: B2B Go-to-Market strategy and planning, corporate communications, branding, messaging, thought leadership, public relations, analyst and investor relations, demand generation, account-based marketing, content marketing, digital/mobile/social marketing, product marketing, product management, business development, solution selling, sales enablement, customer advocacy, and public speaking. DOMAIN EXPERIENCE: Enterprise software, Cloud/SaaS, IoT, vehicle telematics, fleet management, wireless network connectivity, ERP, water utility management, smart home hardware/software, location-based marketing, mobile device/asset management, systems and network management, risk and compliance management, and content management. Learn more: www.carlafitzgerald.com, or reach out to carla@carlafitzgerald.com