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Carl Cahill

Carl Cahill

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Director of Marketing, Healthcare Industry @ Huron VP of Marketing | Brand Strategy | Healthcare Solutions | Strategic Planning | Sales Enablement | Value Propositions | Global | Go-To-Market | Consumer Insights | New Products | B2B | Cross-Functional | Customer Journey
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Education

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Duke University - The Fuqua School of Business

Master of Business Administration - MBA, 1999-08-01 - 2001-05-01
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Georgetown University

Bachelor of Science - BS, Business Administration and Management, General 1989-08-01 - 1993-05-01
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University of Oxford

, 1992-01-01 - 1992-01-01

Work Experience

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Huron

Current

Huron

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Renaissant

2021-10-01 - 2024-11-01

Renaissant

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2020-01-01 - 2021-12-01

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Children's Wisconsin

2016-02-01 - 2019-12-01

Children's Wisconsin

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GE HealthCare

2008-11-01 - 2016-01-01

GE HealthCare

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SABMiller

2006-09-01 - 2008-10-01

SABMiller

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Miller Brewing Company

2001-08-01 - 2006-09-01

Miller Brewing Company

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General Motors

2000-05-01 - 2000-08-01

General Motors

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Bank of America

1993-08-01 - 1999-06-01

Bank of America

Skills

Internal and External Communications Resource Allocation External Communications Marketing Programs Leadership Key Performance Indicators Go-to-Market Strategy Startups Visual Identity Brand Building Strategic Vision Data-driven Decision Making Data Analytics Customer Engagement Team Management Corporate Marketing Marketing Budget Management Content Management International Marketing KPI Dashboards

Summary

Over 20 years of experience delivering B2B and B2C marketing and branding results for organizations in multiple industries, including consumer-packaged goods, healthcare, medical devices, non-profits, and SaaS start-ups in the US and globally. Areas of expertise include: ➡️ BRAND STRATEGY, VALUE PROPOSITIONS AND MESSAGING PLATFORMS ➡️ CROSS-FUNCTIONAL TEAM LEADERSHIP ➡️ STRATEGIC PLANNING ➡️ CUSTOMER JOURNEY MAPPING ➡️ SALES COLLABORATION AND ENABLEMENT ➡️ DEMAND GENERATION AND MARKETING MIX EFFECTIVENESS ➡️ MARKET RESEARCH, INSIGHTS GENERATION AND DATA ANALYTICS Known for simplifying the complexity of understanding customer needs, industry trends, and the competitive landscape, consistently demonstrating the value of marketing as an investment, leading to increased and accelerated revenue.

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