Education
Duke University - The Fuqua School of Business
Master of Business Administration - MBA, 1999-08-01 - 2001-05-01Georgetown University
Bachelor of Science - BS, Business Administration and Management, General 1989-08-01 - 1993-05-01University of Oxford
, 1992-01-01 - 1992-01-01Work Experience
Huron
Current
Huron
Renaissant
2021-10-01 - 2024-11-01
Renaissant
2020-01-01 - 2021-12-01
Children's Wisconsin
2016-02-01 - 2019-12-01
Children's Wisconsin
GE HealthCare
2008-11-01 - 2016-01-01
GE HealthCare
SABMiller
2006-09-01 - 2008-10-01
SABMiller
Miller Brewing Company
2001-08-01 - 2006-09-01
Miller Brewing Company
General Motors
2000-05-01 - 2000-08-01
General Motors
Bank of America
1993-08-01 - 1999-06-01
Bank of America
Skills
Summary
Over 20 years of experience delivering B2B and B2C marketing and branding results for organizations in multiple industries, including consumer-packaged goods, healthcare, medical devices, non-profits, and SaaS start-ups in the US and globally. Areas of expertise include: ➡️ BRAND STRATEGY, VALUE PROPOSITIONS AND MESSAGING PLATFORMS ➡️ CROSS-FUNCTIONAL TEAM LEADERSHIP ➡️ STRATEGIC PLANNING ➡️ CUSTOMER JOURNEY MAPPING ➡️ SALES COLLABORATION AND ENABLEMENT ➡️ DEMAND GENERATION AND MARKETING MIX EFFECTIVENESS ➡️ MARKET RESEARCH, INSIGHTS GENERATION AND DATA ANALYTICS Known for simplifying the complexity of understanding customer needs, industry trends, and the competitive landscape, consistently demonstrating the value of marketing as an investment, leading to increased and accelerated revenue.