Carmen Hughes

Summary

With a wealth of experience guiding fast-growing, venture-backed startups, I specialize in helping companies effectively communicate their technology products and services to target customers and vertical markets. My PR know how, and data-driven, SEO-focused content marketing strategies have been instrumental in helping clients rapidly gain market visibility and market share. Throughout my career, I've contributed to the success of approximately 30 startups, with several achieving exits that surpassed the billion-dollar mark. My expertise spans working with companies at various stages, from early-stage startups to established industry leaders. Notable clients, each with their unique challenges and opportunities, include Adjust, Appcelerator, Coro, Cloudyn, FlyFin, Puppet, Telerik, Zooz, Zicasso and more. As the principal of Mindshare Communications and now the head of Ignite X, I've honed my skills in launching and building visibility for unknown startups in highly competitive and nascent markets. My track record demonstrates my ability to develop powerful narratives that resonate with target audiences and drive business growth. In addition to my professional pursuits, I'm a long-time volunteer and board member for VLAB (formerly MIT/Stanford Venture Lab), a non-profit organization dedicated to promoting and strengthening the process of starting and scaling cutting-edge, technology-based companies through public business forums. Specialties: Startup launch strategies, positioning, brand building, data-driven content marketing, technology startup growth strategies.