Carol Feigenbaum

Summary

Experienced marketing leader with a proven track record in strategic marketing for software companies. Over 15 years of expertise in team management, cross-functional collaboration, and innovative strategy creation. Adept at driving revenue growth through successful multi-channel marketing program execution and building lasting customer relationships. Skilled in translating business strategy into effective marketing execution. Specializations: - Strategic Planning: Overseeing and implementing strategic marketing plans to align with overall business objectives. - Multi-channel Marketing: Expertise in executing successful multi-channel marketing programs for maximum impact. - Team Management: Proven leadership in managing high-performing, cross-functional teams for effective marketing implementation. - Content Development: Driving content marketing strategy and execution, producing a portfolio of engaging collateral and webinars. - Marketing Operations: Oversight of marketing operations, including martech tool selection, negotiation and management for improved processes. - Event Planning: Spearheading global customer conferences and large-scale events from planning to ROI analysis. - Budgeting & ROI: Managing budgets effectively and delivering measurable return on investment. - Analytics & Reporting: Utilizing campaign data and web analytics to refine programs and strategies.