Cassandra Farrington

Summary

Business-to-business media and trade show executive, entrepreneur and operations guru focused on creating content, educational experiences and information services which help people do their jobs better. Co-founder of MJBizDaily, the go-to resource for cannabis industry professionals for business insights, analysis, education and connections. My team built MJBizDaily's signature conference and expo - MJBizCon - into the country's fastest-growing trade show according to Trade Show Executive magazine, and our journalism has been cited everywhere from NPR to Harvard Business Review to Inc. Magazine. The company has been in the Inc. 5000 list for five consecutive years (2016-2020), and was ranked the 9th fastest-growing woman-owned business by the Women Presidents Organization for 2018. In previous roles, I worked as a project lead at Citi North America Operations and Technology division on technology, real estate and logistics initiatives. Prior to earning an MBA from the University of Texas at Austin (hook ‘em!), I worked for a B2B publisher and for a specialist agency in key marketing roles. Specialties: • Development of culture-driven organizations in which corporate ethics is foundational • Synthesizing wide-ranging information inputs into a cohesive organizational or project strategy • Strong public speaker and public-facing company representative • Bootstrapping organizations to achieve impressive financial results