Colin Balfe
Education
University of Connecticut
Bachelor of Arts in English, -Work Experience
Love What Matters
Current
Love What Matters
Mercury Radio Arts, Inc.
2005-10-01 - 2015-09-01
Mercury Radio Arts, Inc.
Blaze Media
2011-11-01 - 2013-05-01
Blaze Media
USO of Metropolitan New York
2006-10-01 - 2010-06-01
USO of Metropolitan New York
Lois Paul & Partners
2005-01-01 - 2006-01-01
Lois Paul & Partners
Atlas Hosting
2002-05-01 - 2004-05-01
Atlas Hosting
UConn Entrepreneurial Society (UCES)
2001-03-01 - 2004-05-01
UConn Entrepreneurial Society (UCES)
Skills
Summary
I'm a creative marketing executive and founder with over a decade of experience leading storytelling, brand growth, and audience engagement at scale. As founder of Love What Matters, I organically built a global platform with 10M+ followers and 4B+ impressions by publishing emotionally resonant, viral stories that connect people to purpose. Our content has reached millions daily, influenced pop culture (including an Extra Gum campaign with 100M+ video views), and secured brand partnerships with Kroger, Dunkin’, American Greetings, and more. I’ve led strategic content campaigns, published a bestselling book with Simon & Schuster—and built a mission-driven team that thrives on empathy, creativity, and innovation. My passion lies in using data, story, and scalable digital innovation to help purpose-driven brands grow their impact. Whether advising a Fortune 50 company on audience strategy or spotlighting a single parent's triumph, my goal is always the same: create marketing that moves people and drives meaningful change.
