Education
Rutgers University
BS, Marketing -Stanford University
Executive Education, Marketing Strategy, -Columbia Executive Education
Executive Education, Marketing Strategy -Work Experience
Bishop Market Resources
Current
Bishop Market Resources
AT&T
1978-12-01 - 1998-07-01
AT&T
Skills
Summary
Celeste is the founder of Bishop Market Resources – a firm that assists companies, teams and individuals on how to build and leverage a Web presence that contributes to greater business success. Celeste is a frequent public speaker, published author, consultant, service provider and entrepreneur with the following expertise: - How to effectively develop websites as strategic assets - How to build a Web presence to achieve business goals - How to build relevant Web strategies and plans - How to identify the pragmatic mix of Classic & Web 2.0 tactics - How to build a competitive advantage online Bishop Market Resources has created unique new programs and services, which identify potential opportunities available through more effective use of the Web. This necessarily involves websites and the ever-expanding universe of prospective opportunities online. Specialties: * SEM - Search Engine Marketing * SMM - Social Media Marketing * Web Strategy & Planning * Web Competition * Web 2.0 Functionality * Web Lead Generation * Web Brand Development