Education
Duquesne University
, Computer Science - 1992-01-01Bethel Park High School
High School Diploma, Honors College Prep 1985-01-01 - 1989-01-01Work Experience
CookUnity
Current
CookUnity
HelloFresh
2021-08-01 - 2024-05-01
HelloFresh
Molekule
2019-04-01 - 2021-08-01
Molekule
Hover
2018-06-01 - 2019-04-01
Hover
Leo
2015-01-01 - 2018-04-01
Leo
NortonLifeLock
2014-05-01 - 2014-10-01
NortonLifeLock
Intuit
2011-07-01 - 2014-03-01
Intuit
Omnicom
2010-04-01 - 2011-07-01
Omnicom
Experian
2008-05-01 - 2010-04-01
Experian
Vertrue
2006-05-01 - 2008-05-01
Vertrue
Skills
Summary
With over 27 years of leadership experience, I specialize in driving growth and building iconic brands through the integration of customer acquisition, brand marketing, and technology innovation on a global scale. My expertise spans scaling enterprise initiatives, fostering high-performing teams, and delivering measurable business impact through a systematic, data-driven approach. I’ve spearheaded award-winning omnichannel marketing and advertising strategies, blending brand storytelling with performance marketing to deliver impactful campaigns. Leveraging A/B testing, personalization, and continuous optimization across mobile, display, social, CRM, SEM, SEO, and programmatic media, I’ve driven growth for leading brands, including HelloFresh, Molekule, Intuit, Experian, Hilton Global, and Citibank. As a transformative leader, I’ve developed enterprise-scale digital and brand marketing capabilities, architecting customer-first strategies that seamlessly balance brand equity with performance goals. From shaping brand narratives to implementing robust reputation management programs, I’ve collaborated across corporate, legal, and tech teams to ensure sustained business success. Key Specialties: Brand Marketing, Storytelling & Reputation Management Growth Product Leadership & Team Building Business Strategy & Digital Transformation Customer Acquisition & Demand Generation Omnichannel Marketing & Personalization SEO, SEM, Programmatic Media & Analytics Enterprise UX/UI, Mobile Marketing & Agile Implementation Passionate about innovation, mentorship, and empowering teams, I thrive on building scalable systems and strategies that elevate brands, engage customers, and drive transformational growth in dynamic markets.