Charles Var

CRO | Strategy, Demand, Revenue @ TrackVia Marketing | Sales | Executive

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Education

Chapman University

Bachelor of Arts (B.A.), Communication, Journalism, and Related Programs 1990-01-01 - 1994-01-01

Project Management Institute

Citizen Development Foundations, -

Work Experience

TrackVia

Current

TrackVia

SyncHR by PrimePay

2017-08-01 - 2019-08-01

SyncHR by PrimePay

TrackVia

2011-08-01 - 2017-08-01

TrackVia

McAfee

2008-03-01 - 2011-08-01

McAfee

Intuit

1998-11-01 - 2007-05-01

Intuit

Vadem

1997-01-01 - 1998-01-01

Vadem

Porter Novelli

1995-01-01 - 1997-01-01

Porter Novelli

Sega of America, Inc.

1995-01-01 - 1995-01-01

Sega of America, Inc.

Skills

Writing Service Orientation (Social) Relationship Building Problem Solving Presentations Operations Presentation Skills Marketing Leadership Marketing Budget Management SaaS Messaging Online Marketing Strategic Communications Product Management Analyst Relations Product Marketing Strategy Demand Generation Brand Development Start-ups

Summary

Dynamic leader with proven track record building and scaling end-to-end revenue growth engines for early-stage and high-growth software companies. Highly effective communicator and executive leader with hands-on, expert-level experience with GTM strategy, branding and messaging, demand generation, pricing strategy, sales and revenue operations. Demand Generation - Digital Marketing - SEM - ABM - Messaging - Branding - PR & AR - Website Design and Optimization - SEO - Content Marketing - Channel Marketing - ABM - ROI Analysis - Forecasting - Pipeline Forecasting - Customer Journey - Tradeshows and events - User Conferences - Building Teams

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