Chris McCoin

Principal @ Principal at McCoin & Smith Communications--a strategic Public Relations and Marketing Communications firm focused on helping startup to medium-sized companies compete and win business.

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Education

Emerson College

BS, Mass Communications -- Broadcast Journalism 1984-01-01 - 1988-01-01

Work Experience

McCoin & Smith Communications Inc.

Current

McCoin & Smith Communications Inc.

Trellix, Inc.

1998-10-01 - 1999-05-01

Trellix, Inc.

Lois Paul & Partners/FleishmanHillard

1996-01-01 - 1998-10-01

Lois Paul & Partners/FleishmanHillard

McCoin Communications

1994-02-01 - 1996-01-01

McCoin Communications

Ward Hill Marketing

1991-11-01 - 1994-02-01

Ward Hill Marketing

Printing Industries of New England (PINE)

1988-07-01 - 1991-11-01

Printing Industries of New England (PINE)

Skills

Public Relations Lead Generation Marketing Strategic Communications Strategy Media Relations Corporate Communications Analyst Relations Marketing Communications Messaging Strategic Partnerships Integrated Marketing Content Development Online Marketing Thought Leadership Email Marketing Press Releases Content Strategy Internal Communications Digital Marketing

Summary

An experienced high-tech, B2B, marketing and PR enthusiast, I help clients improve market share and profitability. A creative and strategic technology professional, I develop storylines that increase valuations and result in successful exits. Expertise in driving innovative programs that generate cross-functional awareness and super-charge public relations/earned-media, social, marketing, and partner/customer communications. Specialties: Public Relations, Strategic Communications, Social, Web, Lead Generation.

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