Christina Wong

Summary

Rubato Marketing is a consultancy specializing in launching brand new B2B technology start-ups to market, scaling them for growth or acquisition, and driving exceptional growth for existing businesses. My services are specifically designed for those who need hands-on, executive support to define, launch, and drive high-growth, go-to-market (GTM) strategies, especially in marketing and partnership/alliance development. Highlighted services include: Overarching GTM Strategy: Assess market opportunity to create, build and execute on holistic business strategy to drive phenomenal growth Revenue Creation: Data-driven, full-funnel mindset to quickly identify, create, and capture revenue throughout the entire customer journey. Establish Value to Market: Identify and establish organization and product’s strategic value to market, including high-impact articulation of messaging, positioning, differentiators, and personas. Execution and Operational Excellence: Personally deliver and/or mentor, build, and guide existing team to focus, align, and achieve results against overarching business strategy and goals. EXPERIENCE HIGHLIGHTS - Transformed EDB from pure on-premises to cloud-first organization by launching new database-as-a-service business, BigAnimal. Generated multi-million dollar pipeline, overachievement of lead generation goals, and boosted company valuation through cloud business, resulting in acquisition by Bain Capital. - Launched Thundra business, built the go-to-market team, and brought new serverless technology to market to test product/market fit. Achieved inclusion in keynote at major Amazon Web Services (AWS) re:Invent event, advanced tier AWS partnership, top analyst award, and independent press coverage within less than 6 months. - Envisioned, launched, and led the NuoDB strategic partnership business while simultaneously leading product marketing. Developed joint go-to-market strategies with Red Hat, AWS, and Google. Resulted in creation of a new containerized database offering and new multi-million dollar pipeline within 8 months of initiation. - Led go-to-market for Red Hat’s 2nd largest product, the flagship middleware application platform, JBoss EAP, which resulted in 30% year-over-year growth, multi-million dollar deals, and doubled product revenue from $50M to over $100M. Defined and led major, cross-organizational, cross-functional launch of JBoss EAP 7, resulting in unprecedented visibility and exposure for the product and entire middleware portfolio both internally and at Red Hat’s major conference, Red Hat Summit.