Christine Roe

Summary

➥ I am a resourceful, creative, and strategic professional with a seasoned digital marketing background, a history of developing story-driven content, and a talent for aligning teams around common goals. I combine over 2 decades’ experience leading integrated marketing and communications initiatives for multiple high-profile organizations; developing key strategies to optimize and scale campaign performance; delivering a highly differentiated customer experience across multiple touchpoints; and producing high-impact marketing and communications collateral that position organizations as authoritative thought leaders in their domains. ➥ I excel at executing high-ROI marketing campaigns, creating paradigm shifts in corporate communications, generating sustained audience engagement and buy-in, implementing a unified set of brand standards in all customer touchpoints, developing timeless digital content, and maintaining a current knowledge of trends in marketing. ➥ I am an agile thinker who is highly adaptable and quick on her feet. In today’s rapidly evolving marketing space, what worked yesterday may not work tomorrow. I have the experience and the dexterity to stay one step ahead of change, shift gears when the context calls for it, respond effectively to evolving industry trends, and drive my organization to success. ➥ I have the communication skills to clearly articulate my vision, persuade people to take action, and get the ball rolling in the right direction. Whether I’m sending out emails, communicating with a partner, negotiating with a vendor, or anything in between; I communicate quickly, accurately, and effectively. ☛ Key Skills ☚ ✦ Strategic Planning & Execution ✦ Multi-Channel Marketing ✦ Corporate Communications ✦ Brand Management/Development ✦ Market Research & Analysis ✦ Data Analysis ✦ Mentor/Coach/Facilitator ✦ Creative Problem Solver ✦ Team Development/Leadership ✦ Advertising & Public Relations ✦ Campaign Planning & Management ✦ Customer Journey Optimization